Insights on leadership and life, in the Apple CEO’s own words.
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma—which is living with the results of other people’s thinking.
We have always been shameless about stealing great ideas.
Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything—all external expectations, all pride, all fear of embarrassment or failure—these things just fall away in the face of death, leaving only what is truly important.
Steve Jobs, founder of Apple, Inc., was truly one of his generation’s most forward-thinking entrepreneurs. Under his vision and direction, Apple changed the way people interact with each other and think about technology. This book collects his comments on various topics, in a motivational and thought-provoking journey through the mind of a modern icon.